Video Book Club: Bargaining for Advantage

Posted 01.19.2010

Whether you realize it or not, your average day is full of one negotiation after another. It could be at work, with a customer or supplier, at a community organization meeting or at the family dinner table. If you’re engaged in a conversation where you and another person are trying to come to a joint decision, you’re involved in a negotiation. So, since you’re in negotiations all day long it’s a good idea to build your skill set in that domain.

Fortunately, there’s a really good book called Bargaining for Advantage by Wharton School of Business professor G. Richard Shell that makes it easy to be a more effective negotiator. It’s the topic of this week’s Video Book Club. Take a look at the video for a quick overview of how to get results while maintaining and building your relationships.