How to Find and Connect with Your Fans

Posted 01.08.2020

Life is better when you have fans – people who know and appreciate you, support you and can’t wait to see what you do next. It doesn’t matter if you’re not a rock star, Instagram influencer or a professional athlete. All of us need fans.


In a recent conversation with David Meerman Scott, co-author of the new book, Fanocracy: Turning Fans into Customers and Customers into Fans, I learned a lot about how to find and connect with your fans. Don’t let the book’s title throw you off the scent. Yes, it’s about marketing but it’s also about something much bigger – establishing true and authentic connection with other human beings.

One of the people that David has an authentic connection with is his co-author and daughter, Reiko, a medical school student at Boston University. David’s a massive Grateful Dead fan. Reiko is a huge Harry Potter fan. As he began working on Fanocracy, David kept bouncing ideas off of Reiko and realized that he should just write the book with her. Their result is a thought provoking and engaging read that has broad application.

In this 30-ish minute conversation, David and I talk about how to find your fans and establish real connection with them. We talk about what it’s like to take on a major project like writing a book with your daughter. Towards the end of the conversation David shares the big question that will help you uncover your greatest passion and how sharing your passion with others leads to genuine connections.

Maybe this conversation will encourage you to make 2020 your year of authentically connecting with your fans. I hope it does. Please give it a listen and let me know what lands with you.

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