Video Book Club: Made to Stick

Posted 07.20.2010

If you been to a book store in the past three years, you’ve no doubt seen Made to Stick by Chip and Dan Heath. You likely remember the bright orange cover and the big strip of silver duct tape across the front.  Those guys practice what they preach which is all about how to make ideas sticky. Who could forget a book with duct tape on it?

In this week’s VBC, I share a couple of quick takeaways from Made to Stick including the Heath brothers, organizing acronym, SUCCESS. (I forgot to mention the word, success, in the video but did spell it out for you.). Take a look to learn what it means in the realm of stickiness.