Video Book Club: The Corporate Culture Survival Guide

Posted 06.01.2010

If you’ve ever been a part of two organizations coming together as one, you know how challenging that can be. More mergers fail than succeed and a big reason why is a mismatch between the cultures. If you’re a leader responsible for shaping a culture that works (and what leader isn’t?), then you need to take a look at this week’s Video Book Club feature.

It’s The Corporate Culture Survival Guide by Edgar Schien. Schein is one of the godfathers of the field of organizational development and his Survival Guide offers some really practical, simple, immediately applicable tips for analyzing and shaping a culture. In this video, I talk about how to use his basic framework for assessing a corporate culture. I used it as a corporate executive and use it today as an executive coach. It works.