What is the Creator’s Code?

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What do Tesla and SpaceX founder Elon Musk, Spanx founder Sara Blakely and Under Armour founder Kevin Plank all have in common? Amy Wilkinson has done the research and knows the answer. She shares it in her new book, The Creator’s Code.

Wilkinson’s book is based on what she learned in 200 interviews with entrepreneurs who founded and built companies that have generated at least $100 million in revenue for at least five years. Drawing on her training as a sociologist, she sifted through the transcripts of those conversations to identify the six skills that these entrepreneurs have in common. She shares those in The Creator’s Code and she shared them with me in a recent conversation.

Even if you’re not an entrepreneur with aspirations of starting your own multi-million dollar business, I think you’ll want to listen to the recording. The skills that Amy has identified in her research are the skills that distinguish people who get big things done from those that don’t in this new world of work.

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