Getting Up to Speed on A World Gone Social

Posted 10.31.2014


Whether you love it, hate it or are somewhere in the middle on it, social media can have a huge impact on your effectiveness as a leader. Whether you’re in the conversation or not, the chances are people are talking about your organization online. Why not search for your organization on Google, Yelp or Glassdoor and see what you find? The results might surprise you.

If you want to learn more about the social media game and how to play it, you’ll want to listen to my recent conversation with the Ted Coine’ and Mark Babbitt, the co-authors of a new book, A World Gone Social: How Companies Must Adapt to Survive. They share success stories of leaders who get it and some horror stories of those who didn’t. They also share their one best piece of advice for leaders who know they need to operate differently in a radically transparent world but aren’t quite sure how to go about it.

It’s an interesting conversation that I think you’ll find valuable.

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